Saturday Ploggers
Branding (BX)
Saturday Ploggers is a social fitness app that combines jogging and picking trash using gamification. This plogging app project was created by a community of passionate designers who gathered under the mission of "let's do meaningful." This project involved 18 designers including UX and UI designers, illustrators, BX designers, interaction designers, and photographers.
PROJECT TEAM
THISDOT
(Design Community)
PROJECT DURATION
Dec 2020 – Feb 2021
TEAM MEMBERS (BX)
Woonghee Park (Pacer)
Hyun Kim
Min Heong Hong
Solip Pack
MY ROLE
Logo Ideation
Merchandise
Challenge
How might we motivate people to plog?
Definition

Plogging : Picking up trash while jogging

The term plogging originated from Sweden. The idea is simple: the participants, "ploggers," take to the streets with rubbish bags to pick up litter they come across while exercising. Additionally, compared to regular jogging, plogging can double the calories burned. This eco-friendly fitness is going viral globally, and we wanted to amplify it in Korea.
My Logo Ideation
* I depicted 'o' with a recycling symbol to indicate that this app is eco-friendly.
Logo Survey
Q. Choose a logo that you like
Response: 85
Final Logo (B)
Designed by Pacer (Woonghee Park)
Merchandise
Tote Bag
PopSocket & Lanyard
Enamel badge
Welcome Kits
Project Team
BX Team
Click here to see the full project
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